Beautycounter is one of the pioneers for cleaner skin care and cosmetics whose mission is to get safer products into the hands of everyone.

Beautycounter hosted a large party to celebrate their 10-year anniversary as a company. To really make all of the guests feel celebrated, the brand held on-site activations that allowed the invitees to customize their own denim jackets!

Guests were guided by banners to the activation, where they then received flyers that instructed them on how they would be able to customize their jackets. Some of the decoration methods included custom chain stitching, enamel pins, and heat-pressed patches.