INVISIBLE ME WARRIORS
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The Invisible Me Warriors Chronic Illness Advocates is a patient-led non-profit organization founded in the summer of 2018 to address the unmet needs of the chronic illness community in Palm Beach County, FL. Offering the “SPOONIE” community support, advocacy, and tools to overcome chronic illness.
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The Invisible Me Warriors (IMW) organization advocates for communities that deal with or are affected by chronic illnesses. Ranging from providing counseling services to those in need to spreading awareness of invisible diseases, IMW’s main goal is to create a safe space for Spoonies and provide information to those who need it.
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In order to achieve this goal, the creative team took on full control over social media accounts that represent the organization. This meant taking on the task of creating graphics for social media platforms and promotional materials such as merchandise and undergoing deep marketing research.
SOCIAL MEDIA ASSETS
BRAND RESEARCH
Extensive research was done to enhance the current branding and marketing of IMW to see where improvements could be made meanwhile maintaining the organization’s identity. This included assessing what were current strong points within IMW as well as what were elements that could use some work. In addition to reviewing IMW’s current branding, competitors’ branding was analyzed. The research was done to see where other brands stood out and what lessons we could take from their success. Brand guidelines of companies big and small were reviewed to see how we could better format and organize the IMW brand guidelines.
