SHAKE SHACK VEG OUT
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Shake Shack is an American fast casual restaurant that is based in New York City. Originally it started off as a hot dog cart inside of Madison Square Park. The brand has grown since its cart days and is now one of the fastest-growing food chains with over 400 locations globally.
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In 2023 Shake Shack introduced a new plant-based menu item, a vegie burger! To promote the hot new item and celebrate National Picnic Month, the burger chain decided to create kits that would be available at select Shacks across the country for a limited time.
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The kit is jam-packed with everything needed to “veg out!” Each picnic kit includes the perfect meal for two, in addition to some custom merchandise.
APPLICATIONS
Made with canary marketing | Photography by natalie palmer & shake shack