Hippie’s Brew is a small coffee shop that is dedicated to serving quality coffee but with a twist. The company gained popularity on social media once word spread about how delicious their pop-culture reference drinks were. With the attention comes the demand to expand, innovate, and modernize the brand’s identity.

Re-branding the company’s logo will reinforce the fun and carefree dynamic that they create at their shops and with their decor. This new aesthetic will create a more unified branding style across all assets including merch, business cards, signage, and much more.