Not Your Mom’s Muffins (NYMM) is a health-conscious brand that strives to deliver the freshest ingredients to its customers by using minimal sugars and preservatives, meanwhile not compromising flavor or taste. These muffins are packaged in a compostable container made out of 100% recycled plastic. Perfect for keeping the muffins safe when on the go and easily disposable once eaten. Keeping the customers and the environment both happy.

How do we design for individuals whose priorities are to eat healthily and sustainably meanwhile keeping up with their busy lives? The goal is to develop a design that is simple, compostable, and eye-catching to the customer all meanwhile being durable for their on-the-go lifestyle.

The concept of this product is designed with a specific persona in mind. Consumers who are adults that do not want to sacrifice taste for health all meanwhile having limited time to make breakfast in the mornings or packing snacks when heading out for the day. Additionally, health concerns were kept in mind when ideating products, thus resulting in the use of whole ingredients and safe sugar alternatives.